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  • Writer's pictureRishabh khanna

Purplle: Creating a hyper-personalized beauty experience

Purplle is India's largest online beauty destination, with over 1,000 brands and 60,000 products. The company was founded in 2012 with the mission to make beauty accessible to everyone. Purplle offers a wide range of products at affordable prices, and it is committed to providing a personalized shopping experience for each customer.

One of the biggest challenges that Purplle faces is the sheer volume of data that it needs to manage. The company has over 7 million monthly active users (MAUs), and each user generates a lot of data, such as browsing history, purchase history, and product reviews. Purplle uses Google Cloud to manage this data and to deliver a personalized shopping experience to its customers.

Purplle uses Cloud AutoML to create machine learning models that can predict which products each customer is most likely to be interested in. The company uses these models to personalize the product recommendations that it shows to each customer. Purplle also uses BigQuery to analyze its data and to identify trends. For example, Purplle uses BigQuery to identify the most popular products in different regions of India. This information helps Purplle to stock the right products in its warehouses and to target its marketing campaigns more effectively.

Purplle's use of Google Cloud has helped the company to achieve significant growth. In June 2022, Purplle achieved unicorn status after raising US$33 million in its Series E round. The company is well-positioned to continue its growth in the coming years, thanks to its strong focus on personalization and its use of cutting-edge technology.

Here are some of the benefits that Purplle has achieved by using Google Cloud:

  • Increased company's daily revenue by up to 20% with improved pricing accuracy and automation

  • Cut data processing time by 60% with data capture shift from ETL to ELT

  • Serves 8 million personalized requests per day under 40-60 milliseconds

  • Easily handles a surge of 24 million personalized requests

  • Improved conversion rate by 45% and doubled for users with beauty personas due to the personalized experience the company is now able to offer

  • Retention on the app reached 52% within 30 days

Purplle is a great example of how Indian startups are using technology to innovate and grow. The company's use of Google Cloud has helped it to become the leading online beauty destination in India. Purplle's success is a testament to the power of technology to transform businesses and to create new opportunities for people.

Manish Taneja is the Co-founder and CEO of Purplle. He has a strong background in finance and technology and an amazing work experience with the big players of the industry including Avendus Capital and Lehman Brothers.

Rahul Dash is the Co-founder and COO of Purplle. Rahul loves the intersection of technology and consumer perspectives.

Suyash Katyayani is the Co-founder and CTO of Purplle. Suyash is the quintessential techie every startup needs.

The three founders have worked together to build Purplle into the leading online beauty destination in India. The company has over 1,000 brands and 60,000 products, and it serves over 7 million MAUs. Purplle is committed to providing a personalized shopping experience for each customer, and it uses Google Cloud to achieve this goal.

Purplle is a great example of how Indian startups are using technology to innovate and grow. The company's success is a testament to the power of technology to transform businesses and to create new opportunities for people.


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